Dear Lovely Readers,
Today, I’m bringing you a golden nugget of wisdom that we recently uncovered. We asked our dazzling audience a simple yet thought-provoking question: “What do you wish you knew before opening your business?” The answers were as fabulous as our community. But one response, in particular, glittered brightly and caught our eye.
Meg, a passionate entrepreneur, revealed: “I think the biggest thing was to make sure you actually [are] in the right area and that you have a clientele that will grow and not die down ’cause they’re sick or tired of your business, product, etc.”
Ding, ding, ding! Meg, darling, you’ve touched on something that many miss. So, let’s deep dive into this sparkly ocean of business wisdom.
Our Take on Meg’s Insight:
Absolutely, Meg! Before you dive headfirst into the glitzy world of business, you need to ensure that you’re not just swimming, but strutting, in the right pool. It’s all about location, location, location, and understanding your audience. Every successful venture is built on a solid understanding of its target demographic. Who are they? What do they love? What are their habits? And, most importantly, what drives them wild with excitement?
💎 Shimmering Tips: Finding Your Psychographic & Demographic Information 💎
- Local Census Dive: Your local census data is like a treasure map. Dive in to discover the age, gender, income, and more about your potential customers.
- Instagram Geo-Tags: Explore where people are hanging out and what they’re doing. These tags can offer insights into local interests and activities.
- Competitor Analysis: Sneak a peek at businesses similar to yours. Who are their main customers?
- Customer Surveys: Directly ask your audience about their lifestyles, habits, and preferences.
- Social Media Insights: Platforms like Facebook and Instagram provide insights into your followers’ demographics and behaviors.
- Engage in Community Events: Attend local events or trade shows. The interactions can be gold mines of information.
- Online Forums & Groups: Communities like Reddit or Facebook groups can offer unfiltered insights into what people love, hate, or desire.
After all, in the world of business, much like in fashion, being trendy is fun, but being timeless? That’s the real goal. You want a brand that people won’t just try once and toss aside, but one they’ll come back to time and time again. One that doesn’t just catch their eye, but captures their heart.
Your Move, Gorgeous!
Starting a business is like embarking on a fabulous adventure, and every adventure is filled with lessons. What did you wish you knew before you launched your dream? Drop your pearls of wisdom in the comments below. Sharing is caring, after all, and together, we can all shine a little brighter.
xoxo,💎 Kayleigh-May
Kayleigh-May's Digital Digest 
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