Dear Lovely Readers,
Choosing the right name for your business isn’t just a creative exercise; it’s a crucial part of your brand’s identity. A name is the first impression, the opening line of your story, and the tag that will stick with you for years to come. It’s not something to be taken lightly darlings, so let’s make it fabulous!
What’s in a Name? The Art of Selecting the Perfect Name for Your Brand
Imagine your business name as the chicest outfit you can put on. It must fit perfectly, accentuating all the right features of your brand’s personality. But how do you select the right one?
- Brainstorm with Flair: Start with a brainstorming session. Get creative, be bold, and jot down everything that resonates with your brand’s vision.
- Conduct a Sound Check: Say each name out loud. Does it have the right ring to it? You want it to roll off the tongue like a catchy tune.
- Check the Compatibility: Your name should align with your business values, offerings, and essence. It’s like matching your purse to your shoes – they must complement each other!
- Avoid Passing Trends: Opt for timeless over trendy. You want a name that’ll stay in vogue season after season.
- Legality, darling: Now, for the business side of things. In Canada, registering your business name is key. It’s like claiming your territory in the corporate jungle.
Registering Your Name: Staking Your Claim with Style
In the Great White North, registering your business name is as important as trademarking your signature walk. Here’s the quick how-to:
- Search and Investigate: Before you fall head over heels for a name, check the Canadian NUANS (Newly Upgraded Automated Name Search) to ensure your chosen name isn’t already taken. If it is, don’t worry, you didn’t like it anyway!
- Understand Provincial Nuances: Each province in Canada may have different requirements for registering a business name. Make sure you do your homework! (shop my fave business books here)
- Trademark for Exclusivity: If you want to ensure you’re the only diva with your business name, consider a trademark. It gives you the exclusive rights across Canada.
Crafting Your Brand’s Signature: A Workbook Page to Guide Your Journey
Now, for the interactive part, my enterprising queens. Below is a page from our workbook that’ll help you sashay through the process of picking a business name that’ll shine bright like a diamond. (The real deal will be coming out soon, so stay tuned)
My Dream Business Name Workbook
- Inspiration Board: Create a collage of words, images, and themes that resonate with your brand.
- The Sound of Success: Write down names and say them aloud. Note the ones that make your heart skip a beat.
- The Vogue Test: Imagine your business name in headlines, on a storefront, and in advertisements. Does it look iconic?
- Legal Eagle Check: After your top choices, note down your research findings from the NUANS search and any provincial specifics.
Remember, choosing a name is like choosing a destiny. Make it count, make it memorable, and above all, make it yours.
XOXO,
Kayleigh-May
Kayleigh-May's Digital Digest 
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