Kayleigh-May's Digital Digest

Why an Elevator Pitch is Your Business’s Best Friend!

Dear Lovely Readers,

An elevator pitch is your business story told with a splash of glamour – concise, engaging, and utterly unforgettable (HubSpot, n.d.). It’s the essence of your brand wrapped up in a 30-second spotlight moment.

10 Sparkling Reasons to Have an Elevator Pitch:

1. First Impressions are Everything: In the business world, darling, that first impression is your runway moment.
2. Networking with Style: Whether at a swanky event or a casual meet-up, your pitch lets you communicate your brand’s essence effortlessly.
3. You Never Know Who’s Listening: That casual chat in an elevator could lead to your next big break – always be pitch-perfect ready!
4. Clarity is Chic: A good pitch clarifies your vision, not just for others, but for you too.
5. Always Camera Ready: Opportunities don’t wait, and neither should you. Be prepared to dazzle at a moment’s notice.
6. Consistent Brand Messaging: Like your signature style, your pitch ensures you’re always on-brand.
7. Confidence is Your Best Accessory: Regularly delivering your pitch boosts your confidence. Own it, girl! Practice in front of the mirror, in front of friends, or in front of your social media audience!
8. Social Media Savvy: Share your pitch on TikTok, LinkedIn, Instagram Reels, and Facebook to amplify your presence. Think of it as your digital calling card.
9. Powerful Personal Branding: It’s an essential tool for building your personal brand narrative.
10. Flexibility is Fashionable: Tailor your pitch to different audiences for maximum impact (Princeton University Career Services, n.d.).

10 Tips for Crafting a Pitch as Stylish as You:

1. Keep it Short and Fabulous: Aim for 30 seconds of pure impact.
2. Make it Conversational: Like chatting with your bestie, keep it natural and engaging.
3. Know Your Brand Inside Out: Be clear about what your fabulous business does.
4. Audience-Adaptive: Customize your pitch depending on who you’re dazzling.
5. Practice Makes Perfect: The more you practice, the more effortlessly chic it becomes.
6. Include a Call to Action: Always give your audience a way to engage further.
7. Follow Up with Flair: Be ready to continue the conversation in style.
8. Passion is Persuasive: Let your love for your business shine through.
9. Tell a Story: Weave a short, captivating narrative into your pitch.
10. Seek Feedback and Evolve: Be open to refining your pitch based on feedback.

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Workbook: Designing Your Elevator Pitch

1. Introduce Your Fabulous Self:

• Your Name and Business Name: __________

2. What’s Your Sparkle?:

• What Your Business Does: __________

3. Your Unique Flair:

• What Makes You Stand Out: __________

4. Your Glamorous Ask:

• What You’re Seeking (Collaboration, Investment, etc.): __________

5. Practice and Polish:

• Write and Refine Your Pitch: __________

6. Social Media Strategy:

• Plan for Sharing Your Pitch Online: __________

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My lovely readers, remember, your elevator pitch is like your business’s signature perfume – it should leave a memorable impression (ps. coco Chanel Ride or Die girl over here). So, whether you’re sharing it in a chic elevator chat or as a fabulous social media reel, let it embody the essence of your brand.

Stay glamorous, stay ambitious.

XOXO, Kayleigh-May 💋

Citations:

HubSpot. (n.d.). Elevator Pitch Examples. Retrieved from https://blog.hubspot.com/sales/elevator-pitch-examples

Princeton University Career Services. (n.d.). Elevator Pitch PDF. Retrieved from https://careerdevelopment.princeton.edu/sites/g/files/toruqf1041/files/media/elevator_pitch.pdf