🌟 Dearest Lovely Readers,
Welcome back to Monday Marketing Magic at Kayleigh-May’s Digital Digest!
Continuing our fabulous journey through the world of marketing, let’s delve into the ’90s revival trend and spotlight some brands that are acing this nostalgic trend.
👖 The ’90s Revival: More Than Just a Throwback The ’90s are making a comeback, and it’s not just about fashion. It’s a full-blown cultural revival.
🔮 KAYLEIGH-MAY PREDICTION:
What I predict we will see more of in our advertisements:
The Barbie movie swept us off our feet, splashing the world and so many advertisements with its signature Barbie pink, and brilliantly proving that what women truly crave are more stories centered around women. With the buzz around the Mean Girls relaunch, I’m foreseeing a fabulous resurgence of ‘Burn Book’ aesthetics – think bold pink and black splashes making a chic statement everywhere! It’s not just a color trend; it’s a celebration of iconic women-led narratives in our cultural landscape.
BEATLE JUICE… Beatle Juice…. Beatle J….. Alright I’m not saying it! But you know I’m right! That purple/green/black, malicious spirit is making a movie in 2024, and much like our other trends from the 90’s expect to see every advertisment pushing this theme around halloween next year… it’s going to be this or…
Saturday morning cartoons… Lasagna… That’s right, our chunky, lazy, lasagna loving orange friend from the 90’s is also getting a new movie… It’s about time! Garfield donned everything from my brothers bedding to every magazine and newspaper available to read. He was a star in Amex credit card, Embassy suites, and car commercials I expect this trend to resume in 2024, Jumping on this trend will be as easy as using black and orange in your advertising.
🌐 Why These Campaigns Are Purr-fect: These aren’t just throwback campaigns; they’re a savvy blend of nostalgia and modern pizzazz. It’s about connecting with audiences who adore a bit of the past mixed with today’s sparkle.
🛍️ Trend gone wrong? Chanel I’m looking at you!
The Chanel Advent Calendar: When Trends Backfire Now, let’s revisit the Chanel Advent Calendar saga. It’s a classic case of a trend gone wrong. Chanel’s attempt to tap into the unboxing trend with a high-priced advent calendar backfired due to a perceived lack of value and disconnect with their audience. Even though they marketed this product to a luxury audience, the consumer was not very impressed with paper ornaments and “sample” size items. It’s a stark reminder that understanding your audience is key when embracing trends.
🔍 Embracing Trends with Elegance: Incorporating trends is like assembling your timeless wardrobe:
- Know Your Audience: Tailor your campaign to the heartbeat of your audience. Are they retro lovers or contemporary trendsetters?
- Authenticity is Always in Vogue: If Garfield or Beetlejuice doesn’t align with your brand’s soul, opt for thematic colors instead. And darlings, always mind the copyrights!
- Marry the Old with the New: Infuse classic elements with a modern twist to keep it fresh and fabulous.
🌟 Let’s Chat, Darlings! What are your thoughts on these ’90s revival campaigns? Are there brands you think are nailing this trend, will nail this trend? Share your thoughts, and let’s keep the conversation as lively as a ’90s dance party!
Until next time,
xoxo 😘 Kayleigh-May
Citations:
Kayleigh-May's Digital Digest 
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